Increase Home Equity with Value-Boosting Paint Colors

The right paint color adds charm and appeal, but some value-boosting paint colors can significantly impact your home’s resale value.

Homeowners often default to neutral tones, yet new research reveals that bolder hues may offer better returns during property sales.

Zillow’s latest color survey proves how specific paint colors can increase sale prices and elevate a home’s desirability among potential buyers.

Zillow’s Research on Color and Buyer Behavior

Zillow surveyed over 4,000 recent and active buyers to uncover the impact of room color on home pricing and purchasing behavior.

Each paint color was rated on how it influenced buying interest, perceived value, and willingness to pay a higher selling price.

Surprisingly, deeper, moodier hues like navy, olive green, and charcoal gray scored higher than traditional neutrals like beige or pale gray.

These value-boosting paint colors also aligned with modern design preferences, especially those embracing nature-inspired tones and sustainable decor aesthetics.

Top Value-Boosting Paint Colors for 2025

Olive Green for Kitchens

Muted olive green on kitchen cabinets earned strong approval, potentially increasing sale price by up to $1,597, according to Zillow’s findings.

Olive evokes calmness and sophistication, blending perfectly with wood and stone, hallmarks of the organic modernist design movement buyers love.

Navy Blue for Bedrooms

Buyers reacted positively to navy blue bedrooms, with potential price increases reaching $1,815 due to its timeless and tranquil aesthetic appeal.

This color adds depth and comfort, making bedrooms feel restful—an ideal impression for potential homeowners during tours or showings.

Charcoal Gray for Living Rooms

Charcoal gray returned as a top choice for living rooms, increasing value by an impressive $2,593 while offering a versatile backdrop.

Its dark tone complements many design styles, from sleek modern interiors to cozy, rustic aesthetics with layered textures and soft lighting.

Mocha for Bathrooms

Mid-tone browns like mocha stood out in bathroom spaces, outperforming lighter neutrals by offering a rich and grounded feel buyers appreciate.

Mocha adds warmth and sophistication without overwhelming the space, creating a balanced ambiance perfect for relaxing, spa-inspired environments.

Paint Colors That May Decrease Value

Daisy Yellow

Although cheerful, daisy yellow kitchens or living rooms may reduce sale price by over $3,900 due to their overly retro and intense appearance.

This outdated color often clashes with modern furniture or cabinetry, which discourages buyers seeking move-in-ready homes with neutral designs.

Fire Hydrant Red

This bold red can detract from room harmony, costing homeowners up to $1,987 in lost value when used in bedrooms or main areas.

Red overwhelms restful environments, making it unsuitable for spaces where comfort, calmness, and visual harmony matter most to buyers.

Final Thoughts

To maximize resale value, use value-boosting paint colors like charcoal, olive, or navy in key spaces that influence buyer impressions.

For best results, always consult local real estate agents or staging experts who understand what works best in your neighborhood market.

Explore more design tips and home-selling strategies now on this website.