5 Essential Ways to Support Victims of the Los Angeles Wildfires

How You Can Support Los Angeles Wildfire Victims with These 5 Must-Have Products

The recent wildfires in Los Angeles have left a devastating impact on the community, burning over 37,000 acres, destroying more than 12,000 buildings, displacing over 150,000 people, and tragically claiming at least 24 lives. In response to this crisis, there’s been an outpouring of support, with even beloved brands stepping up to help.

This week, we’re shifting focus in our Obsession column. Instead of highlighting one standout product, we’re showcasing a selection of items whose proceeds go directly toward supporting wildfire relief efforts in Los Angeles.

While no material possession can replace the immense loss many are facing, there is power in combining our love for great products with tangible help for those in need. Here are five items that not only deserve a place in your home but also aid in the rebuilding of others’.

1. Coop Sleep Goods The Original Cut-Out Adjustable Pillow

Sleep is essential, and this innovative pillow ensures you get the best rest. Designed with a unique shoulder cut-out, it’s ideal for side sleepers and allows for customizable comfort with its medium-firm memory foam and microfiber blend. Coop Sleep Goods is contributing to wildfire relief by donating bedding essentials like pillows and sheets to displaced families, offering them a comfortable place to sleep as they rebuild.

2. Canvas Heart Easy Tote

A classic tote with a heartwarming purpose. Made from 100% cotton canvas and featuring an adorable heart print, this practical and stylish bag is machine washable and includes interior organization. Frances Valentine is donating 100% of the proceeds from every tote sold directly to wildfire relief and rescue operations in Los Angeles.

3. Pura Vida Bracelets Los Angeles Fires Relief Bracelet

Though delicate in appearance, this waterproof bracelet makes a big impact. Handcrafted with Pura Vida’s signature wax-coated design, it adjusts to fit any wrist. The brand is donating 100% of its net profits to Direct Relief, an organization providing essential medical aid and wildfire kits to those in need.

4. Original Tee

Show your love for Los Angeles with Clare V’s locally made 100% cotton t-shirt. Featuring a relaxed, unisex fit, 100% of the profits from this shirt go directly to The American Red Cross, helping fund their critical relief efforts, including food, shelter, and other essential services for affected communities.

5. Love LA T-shirt

A simple yet heartfelt tribute to Los Angeles. The Hundreds’ “Love LA” t-shirt, made from 100% cotton, was designed in collaboration with CORE (Community Organized Relief Effort), a local humanitarian group. All proceeds from this shirt go toward providing both immediate relief and long-term rebuilding support, including emergency materials, cash assistance programs, and case management services.

These thoughtful products not only allow you to show your support for Los Angeles during a difficult time but also make a real difference by helping those who have been affected by the wildfires. With every purchase, you’re contributing to the recovery and rebuilding of a city in need.